"Longevity instead of mass."

I believe that the whole thing here is a radical change in the current age.

In a time in which mass production is increasingly shaping us into a throwaway society, I find it important to be aware of which things it is necessary to buy new and which things could make more sense towards longevity respect, think highly of.

For consumables that are inevitably subject to wear and tear, it only makes sense to a certain extent, for example.

Take the example of shoes. You could make shoes out of more resilient materials like steel, which would definitely last longer, but in practical terms it makes very little sense.

(Nevertheless it could make sense to pay attention to quality here as well. There are definitely shoes that last longer than others. To be honest, that's not my specialty.)

We come to jewelry and accessories. I definitely think there is great potential here.

Nevertheless, instead of long-lasting materials that are definitely available, more and more materials are used that lose their beauty after a short time.

Probably everyone knows it: The silver plating flakes off, the shine fades after a short time or the jewelry tarnishes (also known as: The green neck syndrome ).

Whether this is intended by the mass industry in order to generate continuous repurchases and thus more sales is questionable.

In order to counteract this, however, all unique items that you get at Beros Boutique are made exclusively from innovative, highly durable materials. ( More on this here. )

Although these are much more complex to manufacture due to their physical properties, it has a major impact on the importance of jewelry as a medium.

Have you ever worn an object on your body that has been with you for decades? There are tons of positive memories associated with objects. That can get really emotional.

And it is precisely these emotions that you get at Beros Boutique.

Jewelry that will accompany you with absolute certainty into eternity and that will forever remind you of the moments you lived through with it. Like a tattoo that you can take off at any time.

Thank you for your attention. Even if I have no idea who you are, I just appreciate it if someone takes the time to find out about topics like this. And then also via my website. If you feel the vibe that is represented here, feel free to drop me a line Instagram a DM and tell me what you think of the whole topic.

- Chris Bero 🖤